Projects from idea to product
Independent projects and UX interventions: from identity to prototype, to optimization of existing products. Each case relates the context, choices and state of work. The names of some customers are omitted for confidentiality reasons.
Digital products · SaaS, Automotive, Enterprise
Independent design · Brand and Product Design · 2026
From naming to prototyping a personal astrological reading experience. Identity, guided entry and three read depths. Project in pre-development phase.
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This appropriation is intended to cover the expenditure incurred in support of the implementation of the programme.
Viantis: Fleet management
AI-powered from zero
Modernized design system, real-time fleet map, CAN-Bus telemetry, predictive AI and full-stack pipeline: 142 vehicles, 80ms latency, 0 stationary machines. One designer for the whole system.
Personal design · Brand identity · Web design · 2024
Sempae.art:
Brand and Art Platform
Visual identity, design system and site for the Sempae art project. From the brand concept to the digital experience: typography, palette, editorial layout and immersive gallery.
+28%
Conversion rate checkout
SaaS B2C · E-commerce · 2024
Checkout optimisation:
From chaos to conversion
74% drop-off in the last step. Not out of lack of interest: pure cognitive confusion. Four sprints, A/B testing on real traffic, ROI recovered in 45 days.
Read case study+41%
Onboarding completion
SaaS B2B · HR & Operations · 2024
Onboarding redesign:
A first day worth staying for
67% of new accounts never activated. JTBD, 3 separate routes per archetype, zero tutorial: +41% activation, −55% ticket CS, −18% churn at 90 days.
Read case study4 months
Development avoided
SaaS B2B · Enterprise · 2023
Feature validation:
Letting go of the right idea
Management had approved four months of development. User research: zero. A prototype in three weeks changed product direction and closed an investment round.
Read case study+34%
Qualified Leaders
Automotive · OEM Digital · 2023
Car configurator:
Choose without getting stuck
200 options, zero lead. Progressive disclosure and decision tree by usage profile: +34% completion, −52% decision time, +19% lead quality score.
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* Actual results. Company names withheld for contractual confidentiality.
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