I spent months planning. Your development team runs, sprints, delivers. Then you launch the new dashboard and... the silence. Users don't use it, the support gets the usual questions and the churn rate doesn't signal a drop.
In over 15 years of consulting on B2B and Automotive SaaSI've seen this scenario repeat itself forever. The problem is almost never the technology. It's just that nobody validated the hypotheses. Before to build.
The trap of
‘Customers asked for it’
It's the most dangerous phrase you can hear at a product meeting. It often means that two people mentioned a need and the company built it on a quarterly plan.
In 2026, efficiency is essential. That is why my Approach to validation It integrates AI not to make "beautiful interfaces", but to find the exact bleeding site where you lose users and budgets.
Every wasted sprint is an advantage that gives the competition.
How I find the problem
before it costs four months of development
An audit is not a list of aesthetic corrections. It's a ruthless analysis of flows. I use AI to simulate use scenarios and speed up discovery, but the final decision is still based on real product experience. Enterprise and Marketplace.
01 · Cognitive distress
Where the user stops because they don't know what to do. As in the case of on-line configurator, where we have increased the qualified leads of 34%.
02 · Inefficient handling
If your parents developers They have to interpret the design files, you're paying twice for the same job. The solution is one. Design system architecture Scalable that eliminates ambiguity sprint after sprint.
03 · Lack of leadership
When product decisions are fragmented between different teams, a Fractional Design Lead It's all about aligning business, design and development in one direction.
Stop guessing,
start testing
Making a nice website is the last thing you need. What you need is for the product to convert and for the team to stop rewriting the same stuff every month.
One . Product audits It tells you exactly what to cut and what to amplify. It's the difference between launching a coin and having a data-driven roadmap.
You want to find out where your product is losing value? In an hour-long session, I'll analyze your specific case. I'll tell you clearly what doesn't work and what the three priorities are to invest in right now.
Next step
Ready to stop
quietly losing money?
In a 60-minute session, we analyze your product together. I'll tell you clearly what's holding your growth back and what the three priorities are to invest in right now. Written results within 24 hours.