There's a deadly trap in the tech startup world. It's called building syndrome. You have a brilliant idea for a B2B SaaS or an app, and your first instinct is to find a team of developers to start programming.
Six months later, you spent tens of thousands of euros on a bug-filled product. You don't have a marketing budget anymore, and worse yet, you find that users don't understand how to use it. This is not a Minimum Viable Product (MVP). This is financial suicide.
Investors buy the vision,
not the backend code
When you present your idea to a business angel or venture capital fund, they won't ask you to inspect your database. They want to see how you respond to a market problem and how fluid the user experience is.
It's no longer enough to present an abstract idea on slides. It's counterproductive to show up with half-programmed and poorly visual software. The winning move is to present yourself with a fake product that looks absolutely real.
With a targeted service like the Zero-to-One PrototypeI create an interactive, navigable model that behaves exactly like the final app.
You can give it to users to test and you can show it to investors to make them fall in love with the project. All built in weeks, not months, and without technical development costs.
Test demand
with a landing page
Sometimes you don't even need a prototype interface. If your goal is to figure out if there's a real market interest before you move a finger, the right path is one Strategic MVP.
It's a strategic website that sells your product before it even exists. Collect qualified contacts, measure conversions and text the message. If the market responds, you have the numbers to ask for funds and start building. If he doesn't answer, you lost a few weeks, not the savings of a lifetime.
Design helps to reduce business risk. First valid, then developed.
The related service
Before you open the code editor, validate the experience and the query. The Zero-to-One Prototype turns your idea into a navigable model that users and investors can touch with their hands.
Discover the Zero-to-One Prototype →Next step
Have an idea for a digital product
but aren’t sure it will work?
Let's stop guessing. We build an interactive prototype or a strategic page to test the market and prepare your pitch for investors.