I design interfaces for apps and software, build websites and improve digital journeys that are hard to use. I support businesses and teams from the first idea to design decisions and developer handoff.
Available for new projects · Verona, IT & Remote
AI video · likeness and activities ≈80% faithful.
Strategy, design, product.
Competencies: UX Strategy, Senior Product Design, Design System Architecture, CRO Optimization, AI-Augmented Design, Automotive & IoT UX, Fractional Design Lead, Corporate UX Training.
Companies I've worked with
The company is currently in the process of developing a new technology for the manufacture of electrical equipment.
01 · The approach
I listen to your goals, find the obstacles and set priorities. Then I design what you need: a new website, a clearer journey or guidance for your team.
Every product has a point where it loses money silently. It can be a confusing page that makes users run away, a buy flow with too many barriers, or a feature that no one really can use. I find it first, through flow analysis, behavioral data and interviews: correction in design costs ten times less than correction in production.
‘My customers asked for it’ is one of the riskiest phrases in a product meeting. It can mean two people said something and a quarterly roadmap was built around it. Before committing to development, I test the idea with real users through interactive prototypes. If it works, we build. If it doesn’t, we adapt before it becomes expensive.
When a team rebuilds buttons, colours and layouts for every new feature, you pay twice for the same work. A design system is a reusable component library, documented and designed to work with your existing technology. Clear decisions for designers and developers. Less rework.
Selected work
A personal astrology reading experience. From naming to prototype: a luminous identity, guided onboarding and three levels of reading, with a clear sense of direction.
Concept, direction and design · 2026
Prototype · Before development
Artificial intelligence, at the service of fleets.
Built to simplify fleet management, Viantis brings data and operational tools together in one SaaS platform, helping teams make clearer decisions.
Role
Founder · Lead UX/UI · Frontend Arch.
The samurai way in immersive web design.
A digital manifesto where martial discipline meets experimental motion design. Sempae turns an interface into a moving, expressive work of art.
Role
Founder · Lead UX/UI · Creative Direction
Next project
I work on selected products: SaaS, enterprise platforms and tools that change how people work.
02 · Results, not presentations
Checkout conversion rate
Problem: A 74% drop-off rate at the final step of the funnel. Heatmaps and session recordings revealed structural confusion: too many choices at once, no trust signals and an architecture that favoured the catalogue over the user.
Approach: An end-to-end flow audit, redesigned information architecture, contextual trust signals — guarantees, badges and social proof — and a guided sequence of steps. Four sprints, with A/B tests on real traffic.
Result: Conversion rate up 28% within 60 days of launch. Purchase-related support tickets down 40%. Project investment recovered in under 45 days.
Of development avoided. Funding secured.
Problem: Management had approved four months of development for a complex analytics dashboard. The reason: ‘Customers asked for it.’ No user research. Budget already allocated. Assumption never tested.
Approach: A high-fidelity prototype in three weeks. Tests with eight target users revealed that the dashboard wasn’t needed: the real need was proactive alerts. The prototype changed direction in five days.
Result: Four months of development saved. The revised prototype became the centrepiece of the investor pitch. The funding round closed successfully.
Qualified leads from the online configurator
Problem: A European car maker’s online configurator lost 81% of users before the ‘Request a quote’ form. Users faced over 300 options without a hierarchy, contextual guidance or a clear starting point for decisions.
Approach: The flow was rebuilt around progressive disclosure and decision trees for individual, fleet and leasing customers. Options were grouped visually, prices updated in real time and 60% of intermediate screens were removed.
Result: Completions leading to the contact form rose 34%. Average decision time fell 52%. Lead quality scores increased 19%, with fewer generic enquiries and more explicit purchase intent.
Onboarding activation rate
Problem: On an HR SaaS platform, 67% of new accounts never completed initial setup. Customer success was overwhelmed by ‘Where do I start?’ tickets. Ninety-day churn was critical, and users couldn’t see the value.
Approach: Jobs-to-be-done research identified three user groups with different goals. Three separate onboarding paths, contextual empty states and progressive tooltips were designed. No lengthy tutorials: immediate value.
Result: Onboarding completion rose 41% within 45 days of release. Customer support tickets fell 55% in the first 30 days; ninety-day churn fell 18%. Two full-time support roles were reassigned to higher-value work.
* Actual results. Company names withheld for contractual confidentiality.
01 · 02 / 04
Websites for businesses
Within a month of launch
Problem: A beauty centre in Veneto rented equipment to industry professionals. The service was profitable, but few knew about it: there was no dedicated digital acquisition channel.
Approach: A landing page built around the customer’s problem: buying expensive equipment versus flexible rental. Copy focused on immediate return, a direct form and no distractions.
Result: Enquiries exceeded the owner’s capacity. Equipment rental became a separate, structured line of business.
On Google for relevant local searches
Problem: A Verona technical consultancy had fifteen years of experience and an established client base, but no digital presence. New clients came only through word of mouth. No website, no visibility on Google.
Approach: A custom-coded website with local SEO based on real customer searches. An optimised Google Business Profile and dedicated pages for services, areas and sectors.
Result: The first organic Google result for relevant local searches within the first quarter. Website enquiries became a primary source of new clients.
Weekly quote requests from a site that generated none
Problem: A Veneto manufacturer’s website had been online for years without generating a direct enquiry. No clear call to action, no path to a quote and generic copy.
Approach: A focused redesign of three pages: home, services and contact. Copy rewritten around the customer’s problem, a clearer structure and calls to action at the right moments.
Result: Weekly quote requests where there had been none. Same website, same technology: a new structure and new copy. Traffic was already there; conversion was missing.
* Actual results. Company names withheld for contractual confidentiality.
01 · 02 / 03
03 · What I do
14 ways to work together. Start with your goal, compare the options and choose your next step.
Consulting, websites and landing pages for small businesses, professional practices and local companies.
Priorities for your online presence
€ 150
We review your website, Google Business Profile and online presence. We define what to improve first, with an estimate of the work and cost.
A website that explains what you do
from €2,800
I design and build your business website: clear services, simple navigation and contact details people can find. Based in Verona, working with businesses and professionals remotely too.
One page, one clear goal
from €900
I build a dedicated page for a service or campaign. The message, content and form guide visitors towards one clear action: ask for information or leave their details.
Focused changes to key journeys
from €1,500
I review pages that make it hard to understand, choose or contact you. We start with what exists and decide which changes make sensebefore rebuilding everything.
Audits, interfaces and team support: decide what to improve in the website or software you already use.
Three priorities to act on
€ 290
€ 450
We review your website or app together to find where people get stuck. You get three priorities for improvement, with the reason and the next step.
Fewer doubts for developers
from €400
I review the design before developer handoff, flagging missing screens, behaviours and guidance to reduce misunderstandings and rework.
Shared rules for your team
from €5,000
I create a library of reusable elements and rules. Designers and developers work from the same foundation, with consistent interfaces as the product grows.
Design direction, flexible support
from €1,500/month
I support product decisions, priorities and interface quality as your external design lead, with a commitment we agree together.
Individual guidance, group sessions and training for businesses and schools.
A day focused on real problems
from €1,400
We work on a business problem with practical exercises and tools. Your team gains a method to apply to the project, beyond the theory.
A session focused on your needs
€130/hour
We work on your project, portfolio or career. You receive focused advice and a clear next step, tailored to your experience and goals.
Focused training for small groups
€ 890
Three hours on an agreed topic, online or in person in north-east Italy. Examples and exercises to understand the method and put it into practice.
Professional experience in the classroom
Price on request
I design modules for ITS Academies and design schools, bringing real projects, tools and working methodsinto the classroom, tailored to the students’ course.
Test demand or make your product tangible before development.
A prototype to show and try
from €3,500
I turn your idea into an interactive prototype. Show it to clients, colleagues or investors and gather feedback before development.
An early test of demand
from €1,800
I build a page to present your offer and collect interested contacts. A practical way to test demand before expanding the project.
04 · About me
I’m Christopher. Before I design, I think. I look for balance, order and a reason behind each choice.
Beyond the screen.
Christopher · Verona
“Design is not just what it looks like.
It’s how it works.”
05 · Start a conversation
Want to improve your website, design an app or give your team direction? Tell me what you want to achieve. If you already have a website or product to review, book an audit from €290. I reply within 24 business hours.
Last updated: 14 September 2026 · version 2.0
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